City of Hope launches 2011 campaign



City of Hope launches 2011 campaign


Target of $1 million from personal donations


The National Office Products Council for the City of Hope has launched its annual personal giving drive, and announced a target of raising $1 million from personal donations by the time of City of Hope’s centennial in 2013.


The personal giving programme within this year’s Committed to Hope initiative includes pledges from industry figureheads to match donations, and a new $25,000 personal endowment level.


Leading the initiative is Staples’ Jay Mutschler, SVP of Contract, who is this year’s Spirit of Life honouree, City of Hope’s highest humanitarian accolade.


The City of Hope executive team has decided to put the targeted $1 million towards a permanent endowment in support of a specific programme, providing the base of funding for a faculty position which will be announced shortly.


In a letter to industry executives, Wayne Beacham, SP Richards’ CEO and Chairman of the National Office Products Council, said: "City of Hope will be celebrating its centennial in 2013. In support of this milestone, we’ve made an industry goal to raise $1 million in personal giving over the next three years.


"If 1,000 generous industry individuals donate $300 per year ($25 per month) over the next three years, along with those of you that are able to give more, that gets us there! Many thanks in advance for your kind consideration and we sincerely appreciate your lifesaving support."


To kick-off the ‘Hope Starts with Us’ personal giving programme, two well-known industry figures have generously offered to make matching donations. For the first 50 people that sign up for the Legions of Hope personal gift club, Irwin Helford – a past honouree and former CEO of Viking – will match donations dollar for dollar up to $15,000. Legions of Hope membership costs $300 a year, or $25 a month.


As a thank you for their contribution, Legions of Hope members receive a sterling silver City of Hope lapel pin and special recognition inside the commemorative journal at the annual Spirit of Life gala dinner.


For the first 25 people that sign up for the personal gift club Friends for Hope, meanwhile, Fellowes’ Chairman/CEO Jamie Fellowes – also a past Spirit of Life honouree – will match those donations up to $25,000. Membership to Friends for Hope requires a minimum annual donation of $1,000.


Friends for Hope members receive a gold City of Hope lapel pin, an exclusive Committed to Hope golf shirt and special recognition in the Spirit of Life commemorative journal.


The $25,000 personal endowment level, introduced this year, can be paid all at once or over time, for example $5,000 over five years. Members will receive individual recognition on a donor wall at the City of Hope campus.


Matt Dodd, Senior Director of Development, Office Products at City of Hope, said: "$1 million in personal giving is certainly a lofty goal, but one that I, along with the entire office products industry leadership, feel confident we can achieve. The fight against cancer is extremely personal to so many people. Providing the vast office products community with the added opportunity to personally support the lifesaving research and treatment happening at City of Hope, above and beyond what is taking place corporately, seemed like the right thing to do.


"My dad passed away 17 years ago from lung cancer. I still feel that loss each and every day. Not only do I feel proud of the office products industry’s fundraising efforts for such a remarkable institution, it also feels great for me to give back personally in memory of my dad as an annual member of Friends for Hope."


For 28 consecutive years, the OP industry has supported City of Hope’s efforts at eradicating cancer and other life-threatening diseases and is now the largest industry group supporting the Duarte, California-based facility in terms of dollars donated.


Each year, hundreds of companies in the industry lend their lifesaving support, attending and hosting events, engaging associates in employee giving activities and conducting promotional efforts with loyal consumers. The 2010 initiative honouring MeadWestvaco’s David Williamson raised over $8 million.