Alpha International names German sales director



11 July 2007 — Krefeld (GER): Alexander Waldecker has been appointed as sales director for Germany for Alpha International, effective 1 August 2007.


Waldecker, who will be based in Krefeld, will be responsible for all sales activities in Germany for the European distributor of electronic office supplies.


His last position was as general manager at the LION Electronics Company Group and before that he held a similar position with TransMedia, also in Germany.


"We are thrilled about his appointment, which is very much in keeping with our growth scenario at Alpha International. Alexander has a great deal of expertise and experience in the industry, and this puts him in a position to help boost our market position in Germany even further," said Alpha’s commercial director Marc Nijhof.