Acme names Peterson VP marketing


1 March 2007 — Fairfield (CT): Acme has named Michael Peterson as VP of marketing.


He will be responsible for all consumer/customer marketing, product development and intellectual property initiatives. Acme has said that he will also "focus on accelerating speed to market for global product launches, improving customer and consumer communications including internet and eCommerce initiatives and take on a larger role in strategic planning".


Brian Olschan, president and COO, said: "Michael has demonstrated exceptional leadership in building a world class marketing team. Acme United is creating a consumer focused marketing organisation that is committed to growing customer sales through recognised brands and innovative solutions."


Peterson has been with the company since March 2003. Starting off as director of marketing for office products, he was later promoted to senior director of marketing in April 2004.