3M teams up with Hollywood



9 August 2006 — Bracknell (UK): 3M is to launch a promotional campaign in partnership with the soon-to-be released film, The Devil Wears Prada.


£5 fashion vouchers, redeemable at a selection of UK high street retailers, will be awarded with each qualifying purchase of coloured Post-it Notes and selected Scotch Tape products.


The campaign is set to begin on 1 September ahead of the film’s 6 October release date. The campaign will include a dedicated microsite: www.post-it.co.uk/thedevilwearspradamovie