3M will again be launching its Post-it brand fundraising programme for breast cancer research in conjunction with the City of Hope Cancer Center.
3M is building on last year’s world’s largest pink ribbon, by taking the charity campaign on to the web to encourage participation from across the US.
The initiative will include an online breast exam reminder programme, and result in a financial donation from 3M to City of Hope, where the company has already been working alongside cancer survivors and loved ones to provide support.