HP Inc has announced new global research conducted by Morning Consult revealing the serious actions many parents are taking due to climate change, from everyday decisions to long-term family planning.
The study among parents in India, Mexico, Singapore, the UK and the US found that 91% of parents are concerned about the climate crisis, leading to changes that are reshaping their lives and purchasing habits. More than half (53%) say it has impacted their perspective on having more children. 43% of respondents said they had reconsidered working for a company based on its commitment to environmental and social issues.
The research also found many parents favour companies that are taking action to address climate change. Nearly two-thirds (64%) prefer products that are sustainably sourced and 60% say sustainable company practices play a large part in their purchasing habits. That is despite the findings that the vast majority of parents (84%) acknowledge the cost of living is rising and more than half (57%) believe engaging in environmentally friendly practices takes up a lot of time.
While parents are taking personal action, most also believe key players in the corporate world must act too. A majority (51%) believe that companies have “a lot” of responsibility in holding themselves accountable on climate action, as opposed to customers (36%).
“Our research correlates to what we see in our business: we are keeping customers, winning new sales, and attracting talent because of our sustainable impact initiatives and sustainable products,” said James McCall, HP’s Chief Sustainability Officer. “If we are serious about changing the trajectory of the climate crisis, industry must go beyond, changing the mindset of ‘do no harm’ to ‘do more good’.”
The findings come as HP releases its annual Sustainable Impact report for the 22nd year. The report details the company’s progress towards its environmental and social goals. HP said it has:
- reduced its absolute carbon footprint by 18% since 2019. This brings the company closer to its goal to achieve net-zero carbon emissions by 2040
- reduced single-use plastic packaging by 55% compared with 2018
- counteracted deforestation for 32% of all paper used in HP products and services
- accelerated digital equity for more than 21 million people on the path to 150 million by 2030
- committed to building a pipeline of diverse talent, with 46% of US new hires last year from racial or ethnic minorities
Palo Alto (CA), USA
