Sponsored Article: Taking the next step

edding makes strides in its efforts towards a green future - with EcoLine products made from post-consumer materials.

At edding, sustainable business practices have nothing to do with just following current trends ­ they have been part of the company’s philosophy right from the start. As a medium-sized enterprise operating on the global stage, edding takes its environmental responsibilities seriously. For example, even the very first markers produced by the company over 50 years ago were refillable.

In 2008, edding launched its environmentally friendly EcoLine series, manufactured largely from renewable resources and recycled material. The Ahrensburg, northern Germany-based, firm is now going one step further by manufacturing most of its EcoLine products largely from post-consumer materials.

The evolution of EcoLine: changing the world with edding

Edding’s sustainable use of post-consumer plastics means that it not only uses recycled plastic waste, but is also able to reduce its consumption of new materials considerably, thereby saving up to 83 tonnes in CO2 emissions every year – which equates to the emissions produced by a car driving around the world ten times!

Post-consumer plastics are obtained from both domestic and industrial plastic waste, which explains why the raw materials used to make edding’s EcoLine markers include empty yoghurt pots and old plastic buckets, for example. This development means that 83% of the plastic parts that make up permanent, whiteboard and flipchart markers in the edding EcoLine range are made from post-consumer plastics. When you take into account recycled materials as a whole, that figure is as high as 90%.

An all-round green package

In the EcoLine range, edding manages natural resources responsibly from the start of production to the finished marker – by making the packaging completely plastic-free, for example. All packaging, sets and even blister cards are made entirely of cardboard. It is instantly recognisable from the eco-friendly design at the point of sale that this product line is green in all respects.

The next generation of green products: the stars of the edding EcoLine range

From 2016, the EcoLine family will have a new addition in the form of the edding 25 permanent marker. The extension of the range to include this fine-tipped permanent marker comes in response to frequent customer demand. Its fine, 1 mm bullet tip is perfect for marking, labelling and writing on almost any surface. This newcomer to the family is available in a set of four colours (black, red, blue and green) and also in a box of ten.

The familiar EcoLine permanent, whiteboard and flipchart markers have also undergone further development, and they too now largely consist of post-consumer materials. These products are available in four different colours and in stroke widths of 1.5-3 mm (bullet tip) and 1-5 mm (chisel tip).

For those who prefer to write in permanent, broad strokes, the edding 21 and edding 22 EcoLine permanent markers are still the ideal solution. The edding 28 and edding 29 EcoLine whiteboard markers, meanwhile, can be dry-wiped from almost any non-porous surfaces. For flipchart presentations, the edding 31 and edding 32 EcoLine flipchart markers are still the perfect environmentally friendly solution. What’s more, both the whiteboard and the flipchart markers can even be left with their caps off temporarily without drying out, thanks to the special cap-off ink.

The range also includes the edding 24 EcoLine highlighter: a high-quality product that is largely made from renewable resources. This green classic, with its 2-5 mm chisel tip and water-based ink in a range of vibrant neon colours, is ideal for marking and highlighting passages of text.

The strength of all the products in the edding EcoLine series lies in their special eco-friendly qualities – and it goes without saying that they are all refillable. Every product in the range can be filled with edding refill ink multiple times, thus avoiding unnecessary waste and guaranteeing a longer product life.