5 minutes with… Elisabeth Gebler

Elisabeth Gebler is VP of Marketing for Durable.


What do you do in your spare time? 

In my holidays travelling is what I love the most. Over the past couple of years, I managed to visit some great places, including Australia, Costa Rica and Namibia. And if long trips are not feasible, I love the German and Dutch coastline. 

What scares you?

I’m not the type of person who gets scared easily, so it’s the prospect of losing loved ones or illness that worries me the most. In business, I have huge respect for the changes that are happening in our industry right now – we need to make sure we turn them into opportunities and wins. 

Optimist or pessimist? 

A realistic optimist. I see myself as a positive person, with a healthy appreciation of risks.

Early bird or night owl?

Neither really, but the tendency is more early bird. 

Best way to spend the weekend?

It should start with sports, then a a visit to my mother, followed by cooking and meeting friends.

Your favourite gadget?

Apple TV. 

Favourite author(s)? 

Ken Follett and Anita Shreve.

Best compliment you’ve ever received?

In business: “I wish you could come back” (from former colleague).

What would you be the patron saint of? 

It would have to be cats. 

What’s your life philosophy? 

Never be a victim, be in charge of your life.

What special/secret skill do you possess? 

Haha. Unfortunately, I have no secret skills. I wish I had.

What word do you use the most?


What’s your specialist subject?

‘Branding’ is the topic I’m most passionate about at work.

What makes you happy?

A day on my patio with the sun shining and a book in hand.

What’s your favourite place to visit in Germany, and why?

St Peter-Ording – a fantastic place on the German coast. It has a huge beach, houses on stilts and a great atmosphere. 


Describe your current job. 

I am responsible for all central marketing activities at Durable.

If you weren’t doing your present job, what would you like to be doing?

Working in a job like this one. Or travelling around the world, money-permitting. 

What’s the best moment in your career so far? 

No specifics; there have been many great moments, and most of them involved working in teams. 

What do you like best about the OP industry?

Office products have such relevance in that nearly everybody uses them. The range of products is huge, spanning everything from labels to fine writing instruments, while target groups also differ considerably, encompassing small children as well as the complete business environment. Aside from all that, I have been involved in this industry for many years and feel part of a big family. 

Your best piece of advice to someone who has just joined the OP industry?  

Before you act, listen and understand.