OPI Deep Dive Webinar Series – How to Monetise the Online Marketplace Opportunity

OPI Deep Dive Webinar Series – How to Monetise the Online Marketplace Opportunity.

Dates: 8 June, 23 June, 29 September, 27 October, 23 November 2022
Time: 10.00am GMT/ BST 11am CEST/CET

Learn how to capitalise on the rapidly growing online marketplace/platform business beyond Amazon via a series of five Masterclass webinars that will deliver unique and exclusive “how to” content.

Co-hosted by OPI, TFE.Agency and several leading European online marketplaces such as OnBuy and Conrad, the sessions will explain in depth the crucial elements that are essential for success, including:

• Marketplace strategies required to succeed with online marketplaces
• Infrastructure and organisation needed to work with online platforms
• Price Management disciplines to effectively boost sales and maintain price discipline
• Supply chain and logistics competencies to secure a competitive advantage with online marketplaces
• Optimisation of the value proposition to capitalise on the marketplace opportunity

The package consists of 5 individual webinar classes, each 75 minutes in length. After each webinar, participants will receive an executive summary of the session, and profiles of key online marketplaces in the top 5 European markets will also be provided

The investment required for all five sessions is just €495 (single sessions are €149).

This is a must attend series of educational webinars for commercial management, sales people and marketeers, e-commerce staff, Amazon account managers etc. 

To ensure you are a winner in this fast growing channel, please follow the below link and register your place.

For any questions you might have, email Chris Exner (chris.exner@opi.net).

The package

• 5 webinars (including Q&A) for 60 to 75 minutes
• Sharing of the content (video and presentation)
• Sharing of executive summary per session
• Profiles of the most important alternative marketplaces in the top 5 European markets

Who should attend?

• E-commerce staff
• Export managers
• Amazon account managers
• Salespeople
• Product and content marketers
• Commercial management

Dates

• Wednesday 8 June 2022 (available as a recording)
• Thursday 23 June 2022 (available as a recording)
• Thursday 29 September 2022 
• Thursday 27 October 2022 
• Wednesday 23 November 2022

OPI Deep Dive Webinar Series – How to Monetise the Online Marketplace Opportunity

Session one: Marketplace strategies for brands (available as a recording)

• Elements that deliver success on (most) marketplaces
  Price
  Content
  Reviews
  Delivery times
  Account health
• Type of marketplaces (plus examples)
  Sales by marketplaces
  Open marketplaces
  Closed marketplaces
  Wholesale model marketplaces
• Strategic options for brands to work with marketplaces
  Branding and displaying
  Indirect via dealers
  Direct incognito
  Direct via marketplaces
  Direct sales to marketplaces
• Pros and cons of the options
• The UK marketplace landscape B2C and B2B
• Executive summary

Session two: Infrastructure and organisation (for non-techies) (available as a recording)

• An overview of the total infrastructure 
  Components explained
  Interfacing with marketplaces
  Commerce system
  Product management
  Price management and monitoring
  Signals and tools
  Fulfilment and shipping
  VAT (and other tax) reporting
  Customer service and reviews
  Returns and aftermarket
• What (ideally) is needed per chosen strategy, in case of:
  Branding and displaying: brand/content accounts, PIM, monitoring
  Indirect via dealers: price management, partner contract, PIM, monitoring
  Direct incognito: all… plus partner
  Direct via marketplaces (3P?): all
  Direct sales to marketplaces (1P?): Brand/content accounts, PIM, monitoring, price management
• Organisation
• The German/Dach marketplace landscape B2C and B2B
• Executive summary

Session three: Price management- Thursday 29 September 2022

• Price analysis – do you know the price of your products?
  The transparency of online
  Tools to monitor
• Price management
  Internationally
  – Price arbitration and monitoring
  – By smart dealers
  – By Amazon
  – By marketplaces
  Per channel
  – Retail
  – Wholesale
  – Other
• Price strategies for marketplaces
  Selective distribution
  RRP
  Back-end programs
  Incognito dealers
  Direct to marketplaces
  Direct via marketplaces
• Marketplace price calculation
• Price tactics
  Market-driven
  Cost-driven
  Costs components
• The French marketplace landscape
• Executive summary

Session four: Supply and B2B marketplaces – Thursday 27 October 2022

• Supply chain
  Consumer expectations per country
  The devil is in the detail
  – Lead times and cut-off
  – Delivery costs
• E-fulfilment
  Owned
  FBA alike
  Outsourced
  – Traditional
  – Uber alike
• Shipment
  Packaging
  Returns
  Shipment and monitoring
  Aftermarket
• B2B marketplaces
  Market development and expectations
  Type of marketplaces
  – Generic
  – Industry-specific
  – Purchase platform
• A European overview
  Overview
  Profiles: Amazon, Conrad, Unite/Mercateo, Lyreco, Rubix, Maykers
• Unite
• The Benelux marketplace landscape
• Executive summary

Session five: Optimisation – how to manipulate marketplace algorithms – Wednesday 23 November 2022

• Session five: Optimisation – how to manipulate marketplace algorithms 

  Content 
  Basics
  Per marketplace

  Content/brand account 
  Which marketplaces offer solutions, which don’t

  Efficiency
  (multi-channel) Pim 

  Account health

  Lead times

  Monitoring
  Stock
  Orders
  Shipments

  Customer service

  Reviews

  Overall process 

  The Scandinavian marketplace landscape