European Forum 2023

    • 22 May 23 - 24 May 23

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    European Forum 2023

    22 May 23 - 24 May 23
    22 May 2023


    European Forum 2023

    22 May 23 - 24 May 23
    22 May 2023


    European Forum 2023 

    Book now: 22 – 24 May 2023, Pestana Amsterdam Riverside, Amsterdam

    We are delighted to announce that the next OPI European Forum will be held from 22 – 24 May 2023 at the Pestana Riverside Amsterdam.

    This unique pan-European event is a great opportunity to meet your peers from across the industry and share ideas. It has a topical agenda to discuss and analyse the issues impacting our industry.  

    Please find below the outline schedule so you can mark the dates in your diary.

    OPI European Forum 2023
    22 May 2023
    19.00 – Welcome dinner

    23 May 2023
    08.30 – 17.00 – Conference sessions and breakouts
    19.00 – Group dinner

    24 May 2023
    08.30 – 14.00 – Conference sessions

    Venue: Pestana Riverside Amsterdam

    OPI Forums

    As a senior executive in the business products industry, the opportunities to meet with your industry peers – the people who understand the uniqueness of your sector and recognise the importance of working together as an industry – are very rare. To help in these challenging times, OPI hosts forums in both Europe and the US for senior executives and leaders within the business products industry.

    OPI European Forum

    The European Forum focuses more directly on the uniqueness and the issues of the European market.

    This is not a large conference but a small forum exclusively for senior executives from the leading resellers, manufacturers and wholesalers of office products, and “non-traditional” resellers and vendors from the increasingly important FM and consumer electronics categories.


    We will provide an inspiring agenda featuring high quality keynotes, panel discussions and roundtable sessions to stimulate thought and debate. We understand that networking is important, so there is also plenty of informal time for more private discussions. To ensure this can be accomplished in an appropriate environment, the European Forum will be a private meeting operating under Chatham House rules.

    We are confident you will find the event a really valuable experience and a very good use of your time.

    If you are interested in attending or would like to find out more, please don’t hesitate to get in touch.

    Steve Hilleard
    CEO, OPI


    OPI European Forum 2023

    Monday 22 May 2023–Wednesday 24 May

    The Pestana Amsterdam Riverside

    Monday 22 May

    17.00     Registration

    19.00     Drinks reception & welcome dinner

    22.00     Drinks in the bar

    Tuesday 23 May

    08.00     Registration and breakfast

    09.00     Welcome and opening remarks from the Chair

    09.15     State of the industry panel
    The opening session will set the scene and examine the current state of the industry following several tumultuous years of challenge and change. Comprising short, focused interviews with key leaders from a range of channels who will share their thoughts on the opportunities over the coming months.  
    Christian Langvad, VP Operations, Schäfer Shop Group
    Lee Mellor, VP Europe, SC Johnson Professional
    Christian Horn, Chief Product and Supply Chain Officer, RS Group
    Alain Josse, Managing Director, Office Supplies Europe, Raja Group
    Cezary Mońko, President, ACCO Brands EMEA

    10.15     Is the office still relevant?
    Hybrid working is now just working. The office is now a place primarily for social interactions, and they need to be redesigned and organised to reflect this change. Workers also need to be engaged to keep productivity levels high and companies will also need to manage all this as they cope with economic pressures and lease arrangements. The good news is that all this means increased spend in office equipment!
    Join Mick Heys, as he discusses the office of the future.
    – The emergence of hub & spoke
    – How companies are investing in redesign
    – Impact on technology sales
    Mick Heys, VP, Imaging & Future of WorkSpace Practice Lead, IDC

    11.00     Morning break for refreshments & networking

    11.30     How the right team can solve your biggest challenges
    In January 2023, PwC published a comprehensive review of what is challenging CEOs in the world of work and business. At the same time, Edelman’s now pivotal Trust Barometer for 2023 presents the issues we face in the world around purposeful, people-centric approaches to doing business. With a seemingly endless stack of complex challenges, how can we make sense of the truly turbulent world we’re operating in?
    Join us to hear from Perry Timms, ranked the No 1 Most Influential Thinker in HR in 2022, who will distil all of this into a winning formula of decisive leadership with pragmatic and impactful people, culture and learning activities. Be prepared for not just Web 3.0, but HR 3.0. 
    Perry Timms, founder & Chief Energy Officer, People and Transformational HR

    12.30     Networking lunch

    13.30     Managing price in an inflationary market
    James and Juriaan will explore how best in class companies are managing price in today’s high inflation market. They will set the context, looking at both the drivers behind the price rises were are seeing as well as the capability gap that exists across industries when it comes to navigating this environment.
    They will then share select case examples and a 9-step programme for boosting the likelihood of successfully implementing  price increases.”
    James Brown, Senior Partner, Managing Director UK, Simon-Kucher & Partners
    Juriaan Deumer, Partner, Simon-Kucher & Partners

    14.00     Roundtable 1:
    Delegates can attend one of our roundtable discussions, limited to around 15 participants. Options to be confirmed.

    15.00     Afternoon break for refreshments & networking

    15.30     Roundtable 2
    Options as above.

    16.30     Transition/comfort break

    16.40     How everywhere commerce can drive sales and loyalty
    Gaining visibility and driving long-term consumer engagement in an increasingly complex digital world is a challenge. The available touchpoints are vast in number, and ensuring they are knitted together to achieve your strategic goals and optimise ROI is time-consuming and can be expensive and resource intensive. Over-reliance on Amazon is problematic, as is the disintermediation of the actual ‘end user’ from the seller. During the presentation, Gordon Christiansen will outline many of the levers available to brands across the digital landscape and provide practical examples of how brands can build plans that carry consumers through the modern sales funnel.
    Gordon Christiansen, Partner, Highlands

    17.30     Close of day one conference programme

    19.00     Drinks reception & group dinner

    Wednesday 24 May

    08.00     Breakfast

    09.15     Opening remarks from the chair

    09.30     From order-taking tool to selling machine: The consumerisation of B2B e-commerce
    For a long time, B2B websites just had to work – no one expected them to be beautiful. However, the online world does not stand still for long and COVID accelerated everything. The pandemic sent business users online, even those who had never considered it before. A lot of websites were launched that just performed the basic functions and saw companies through that challenging time.
    However, the post-COVID landscape is now evolving with online B2B users becoming more sophisticated and, with Amazon and others raising the bar, B2B customers now expect a more consumer-style experience from a website. Not only should B2B sites now be beautiful – they should be seamless too, integrating all parts of the business to give the user a smooth and unified experience.
    This session will discuss what the consumer expects and how you can achieve a best-in-class website experience to drive sales and customer satisfaction.
    Patrick Donnelly, Managing Director, ES Tech Group

    10.00     Stories from the coalface
    Independent expert Robert Baldrey has worked in the industry for almost 40 years, working for Spicers, EVO, Staples and Office Depot amongst others.
    In this session, he will look back on his turnaround and restructuring experience, highlighting common pitfalls and problems that typically prevent profitable growth and value creation. Some of this may be common sense, but Robert will undoubtedly provide delegates with helpful and entertaining food for thought for their own businesses.
    Robert Baldrey, independent industry expert

    10.30     Morning break for refreshments & networking

    11.00    What is pricing intelligence and here are the 4 things you need to be doing now
    James Rehm, COO, Skuuudle

    11.30     To be confirmed

    12.00     Conclusion and wrap up

    12.30     Lunch

    14.00     Close of OPI European Forum 2023

    Confirmed speakers at the OPI European Forum 2023. Please visit regularly for the latest updates. 

    • James Brown, Senior Partner, Managing Director UK, Simon-Kucher & Partners
    • Gordon Christiansen, Partner, Highlands
    • Juriaan Deumer, Partner, Simon-Kucher & Partners
    • Paddy Donnelly, Managing Director, ES Tech Group
    • Mick Heys, Vice President, Imaging & Future of WorkSpace Practice Lead, IDC
    • Adrian Hands, SVP, Head of Sales, Skuuudle
    • Christian Horn, Chief Product and Supply Chain officer, RS Group
    • Alain Josse, Managing Director, Office Supplies Europe, Raja Group
    • Christian Langvad, Vice President Operations, Schäfer Shop Group
    • Lee Mellor, Vice President Europe, SC Johnson Professional UK
    • Cezary Mońko, President, ACCO Brands EMEA
    • Perry Timms, Founder & Chief Energy Officer – People and Transformational HR Ltd

    The European Forum 2023 is being held at the fabulous Pestana Amsterdam Riverside Hotel.

    This beautiful hotel is housed in a cluster of 19th century Neo-Renaissance-style buildings and two modern annexes on the banks of the Amstel River. The hotel is rising above the hippest part of town, “De Pijp”, in a quiet location just outside the hustle and bustle of the Amsterdam inner canal belt. It features elegant guestrooms, a stunning lobby with beautiful ceilings and arches, an indoor swimming pool and secure valet parking.

    Bedrooms are available at a special conference rate of €249 including VAT and breakfast. 

    To make a room reservation at the Pestana Amsterdam Riverside at our special group rate, please follow the instructions below:  

    1. Access the Pestana website, select Pestana Riverside Amsterdam
    2. Select your dates, number of guests and then choose “code/voucher” in the “special rates” dropdown box
    3. Enter code EUROFORUM23 and then click search
    4. Our group rate will be the only option available
    5. Click “book now” and proceed with your reservation as normal

    The group rate of €249 inc VAT and breakfast is available for three days before and after the conference.

    Venue Address
    Pestana Amsterdam Riverside
    Amsteldijk 67
    1074 HZ
    Get Directions

    If you need any assistance, please get in touch:

    Booking to attend the OPI European Forum:

    Super Early Rate: available until 17 March 2023

    • 1 Ticket – €2,395.00
    • Second delegate – €1,850.00

    Early Rate: available from 18 March to 21 April 2023

    • 1 Ticket – €2,495.00
    • Second delegate – €1,950.00

    Standard Rate: available from 22 April 2023

    • 1 Ticket – €3,100.00
    • Second delegate – €2,100.00

    Independent Dealer (turnover less than €150 million) €1,650.00

    OPI corporate members are entitled to free and discounted places at the forums. If you are a Club Member, please contact to reserve your place. If you are interested in more information about corporate membership, please contact Chris Exner at or visit


    VIP Membership
    OPI VIP members are entitled to a 10% discount at the Forums. Please enter your VIP discount code in the box above and click ‘Apply code’. If you do not have the appropriate discount code then either contact  or login in here:

    Corporate Membership
    OPI Corporate members are entitled to a 10% discount at the Forums. Please enter your Corporate discount code in the box above and click ‘Apply code’. If you do not have the appropriate discount code then either contact or login in here:

    If you wish to find out more about the substantial benefits and discounts our corporate members receive, please contact  or visit 


    Diversity Offer

    OPI would like to make the Forums more diverse, especially looking at encouraging engagement from younger and/or female executives.

    To encourage their attendance we have decided to sponsor additional places to go to anyone younger, female, of color or in any way adding diversity to the event. We also hope that by bringing new people to these events we can encourage them to stay in the industry by offering them education and a view of the complexities of the channel – so they can see it’s not just selling paper clips!

    We are offering a limited number of registered delegates the opportunity to bring an extra person to the Forum at no charge. We would only ask you to cover their travel and hotel.

    When you register you will see the option to add an extra place. Alternatively contact for assistance. 

    * Cancellation terms and conditions

    • All cancellations received before 1st May 2023 will be refunded in full. 
    • No refunds will be made for any cancellations made after 1st May 2023.
    • All cancellations must be made in writing to A replacement guest may attend at no extra charge at any time. 

    Although COVID-19 restrictions have relaxed nothing is guaranteed. If we need to reschedule the event due to COVID-19 your delegate place will be automatically transferred to the new dates. If the new dates are not suitable for you, we will arrange a credit for another OPI event, product or service, or you can request a refund.

    If you need to cancel at any time, please contact us – we will try to be as flexible as we can. 

    For more information, please contact directly.

    Absolute MBA Office National
    ACCO Brands
    Ace Office Environments Ltd
    Acme United Europe GmbH
    Adler Business Systems Ltd
    AF International
    Alpha Office Solutions Ltd
    ALSO International
    Art Woods Office Supplies
    Aston & James Office Supplies
    Avansas Office Supplies UK
    Bisley Office Furniture
    BOSS Federation
    Brassardburo Inc.
    British Safety Industry Federation
    Brother UK
    Centraal InkoopBureau
    Central Office Supplies
    CF Synergie AG
    Clover Technologies Group
    Coastal Office National
    COLOP Digital
    Commerce Connector
    Complete Office Supplies
    Durable Hunke & Jochheim GmbH & Co. KG
    Durable UK
    Dutch Mansion
    EO Group
    Equipement de Bureau Robert Legare LTEE
    Europa Worldwide Group
    Everything Office Ltd
    EVO Group
    Excel Office Solutions
    Exertis Supplies
    Fellowes Brands
    FIRMO – Papéis e Papelarias
    First Base Group
    Focus 7 International
    Frasers Office Innovation
    Front Foot Drive Limited
    FusionPlus Data
    GH Johnson Furniture
    GNS Wholesale
    Grand & Toy
    Gruppo In Ufficio
    Hamelin Brands
    HB Associates
    Heatons Group Ltd
    HP UK & Ireland
    Office World Group
    Image Office Supplies Ltd
    Incontrol Marketing Group Ltd
    Infotark AS
    Inovocom (Pty) Ltd
    Integra Business Solutions
    International Paper
    Irongate Group
    Jones Business Systems
    Jose Silva
    Kaisen Digital
    Legamaster International B.V.
    Lotus Stationers
    Madill – The Office Company
    Mason Complete Office Solutions
    Mayer-Kuvert-Network GmbH
    Messe Frankfurt Exhibition GmbH
    Mitsubishi Pencil Co
    MOE Office Products Depot
    Mondoffice SRL
    Monolith GmbH
    Newell Brands
    Northern Fixtures
    Novus Dahle GmbH
    NWL Germany Office Products GmbH
    Office Brands
    Office Choice
    Office Club
    Office Depot
    Office Distribution
    Office Essentials
    Office Friendly
    Office Gear
    Office Power
    Office Sense
    Office Supplies Denmark A/S
    Office Supplies Now
    Offix Holding AG
    OT Group Limited
    PA Consulting
    Patel Surat Trading CC
    PBS Holding
    PBS Network GmbH
    Pierre Henry UK Ltd
    Pilot Corporation of Europe
    Polstar Holdings
    Prima Software
    Printus GmbH
    Product Promotion Services
    Quick Corporate Australia
    Quirk Solutions
    RAJA Group
    Rapesco Office Products Plc
    Reef Stationers
    ReSolve Cyber
    Retail Performance Solutions
    Rexel Office Products
    RNA Stationers
    Roland Berger
    RTC Proffice
    Soft carrier
    Solcrown Business Supplies Ltd
    Sourcing Partner
    South West Office National
    Spectrum Industrial
    Springfield Business Supplies Ltd
    Stadex Stationery
    Staples Solutions
    Stewart Superior
    Supplies Network
    Supplies Web
    Supply Chimp
    TFE Agency
    The Navigator Company
    Theo Paphitis Retail Group
    TPPS World (HK) Limited
    UHU GmbH & Co. KG
    Upstream Workplace Solutions Ltd
    VOW Wholesale
    Warehouse Direct Workplace Solutions
    Yorkshire Purchasing Organisation