Xavier Etienne

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Xavier Etienne
Lyreco Asia
Managing Director

Xavier Etienne stepped into the Managing Director’s role at Lyreco Asia following the appointment of Greg Liénard as Group CEO in July 2019. Etienne was already country Managing Director of the reseller’s business in Singapore and Malaysia, and has spent most of the past 12 years in the region, making him something of a natural successor to Liénard.

He takes on a division that has renewed impetus following major investments made by Lyreco in its Asia-based operations in the past couple of years after it confirmed its commitment to the region. One of Etienne’s first tasks is to complete the integration of Singapore reseller DeskRight, acquired by Lyreco earlier this year.

Further acquisitions are in the pipeline, it would appear. These could involve markets where the France-based group already has a presence, but expansion into new countries such as Indonesia, the Philippines and Vietnam could also be on the cards.