Turnaround specialist Dominique Bernard took over from ADVEO’s Philippe Guillotin at the start of 2022.
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OPI reports from ADVEO World 2022
2022: ADVEO owner Sandton Capital drafted in experienced senior executive Dominique Bernard at the start of 2022. He succeeded Philippe Guillotin, who had been with Spicers France/ADVEO for 18 years, the last five of those as Managing Director.
Bernard has been heading his own consulting business for the past few years, taking on short-term turnaround missions that even included a spell as General Manager of leading French football club l’Olympique de Marseille. Prior to that, he ran companies such as Campari France, Groupe Hersant Media and Comexposium.
Sandton said Bernard would drive an “ambitious transformation” at ADVEO aimed at both internal and external growth in France and Benelux. This will include strengthening the Calipage, Plein Ciel and Buro+ networks, expanding the product and service offerings for reseller partners and developing ADVEO’s logistics capabilities. Last year, it opened a new state-of-the-art distribution centre in Dammartin-en-Goële, near Paris, and now has more than 54,000 sq m (540,000 sq ft) of floor space across four facilities.