Andreas Reuter

Andreas Reuter
Schäfer Shop

The former head of Staples’ business units in Germany and Austria has been at the helm of B2B reseller Schäfer Shop for the past ten years.

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Background information

2022: Schäfer Shop CEO Andreas Reuter is no stranger to the business products world. Between 2001 and 2012, he was an executive at Staples Germany, rising to become Managing Director of its German and Austrian units.

After leaving the (at the time US-owned) office supplier, he took on the CEO role at family-owned Schäfer Shop. Under his stewardship, the former catalogue and retailing business has successfully made the transition to become a leading e-commerce reseller, with operations in nine European markets, annual revenue of around €250 million ($255 million) and 700 employees.

In the past couple of years, Reuter has been overseeing a rebranding and restructuring programme. This has included a new distribution centre in the German city of Wetzlar as part of a strategy to bring logistics in-house. Another project has been the establishment of a Workplace Solutions division to assist customers in office and warehouse planning.