The OPI State of the Industry Report 2021-2022
A NEW ERA?
The global business products (BP) industry this side of the COVID pandemic is looking very different to the one that went into it. Amazon now typically accounts for at least a quarter...
The State of the OP Industry Report 2020-21
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Were the events of 2020 a definitive turning point for the global office products OP industry? Will 2021 continue the upheaval seen in the market in the last 12 months...
Growth Opportunities for Vendors in the UK Business Supplies Market
A unique ‘new channels’ prospect guide for vendors and wholesale distributors supplying the UK business products industry
“We firmly believe that we do not have enough routes to market and that the routes we do...
The State of the OP Industry Report 2019-20
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Once again, the last 12 months have seen the global office products (OP) industry continue to change substantially:
Overall demand for traditional OP has been in long term decline in many countries:...
OPI and MWA publish Boiling the Frog – Revisited
OPI and Martin Wilde Associates (MWA) have published a new market research report that investigates the changing demands within the OP industry.
First launched in 2012, the original landmark publication Boiling the Frog: The OP Industry’s...
The State of the OP Industry Report 2018-19
Once again, the last 12 months have seen the global office products (OP) industry continue to change substantially:
Despite economic recovery being established in most markets, overall demand for traditional OP is steady at best,...
Boiling the Frog: Revisited
Boiling the Frog: Table Of Contents
There’s an urban myth which says that if a frog is placed in a saucepan of boiling water, it will jump out, but if it is placed in cold...
The State of the OP Industry Report 2017-18
Once again, the last 12 months have seen the global office products (OP) industry continue to change substantially:
Despite economic recovery being established in most markets, overall demand for traditional OP is steady at best,...
Piranha Business – Light. Key Insights Into The Appeal Of Amazon Business
In June 2017, Martin Wilde Associates (MWA) and OPI published “Piranha Business”, the first in-depth study of Amazon Business OP customers in the US.
This 200-page report was based on 400 interviews with B2B end-users who...
Piranha Business: Investigating the appeal of Amazon Business
A New Research Study By Martin Wilde Associates and OPI
Back in the summer of 2014, Martin Wilde Associates (MWA) and OPI published “Swimming With Piranha”, a market research report investigating the use of Amazon...