Saturday, 22 January, 2022
Home People Opinions

Opinions

Understanding the psychological side of the sales process

In today's business environment you can find numerous sources on sales training and education. Simply type in 'sales training' on your favourite search engine and see how many individuals and companies are available for you to choose from.There are many phrases and techniques sales trainers use and many are...

Shopping in the fourth dimension

The smartphone provides the union of the physical and digital worlds and, through this device, the retailer can build an omnichannel solution for all occasions. The result is a 'store' where it no longer matters if the consumer is online, in the store or even online while in the...

I saw one ship (come sailing in)

If you intentionally, deliberately and proactively work on building your PartnerShip with each of your clients, you will have personal sustainable growth. But every ship needs to be solid and purposeful, so let's discover how you can build a ship to last a lifetime.1.      Understand the other person. What...

Revolution and Evolution

Office resellers still need to evolve and expand their product lines, argues Spicers CEO Alan Ball.It's quite amazing when you look at businesses today that started life in a completely different guise. Change or die has been a theme for this industry, yet many in the trade still maintain...

A de-globalisation of the office products industry?

Everyone knows that the digital age is having a profound impact on everything we do, whether it is in business or in our personal lives. The issues for the office products industry have been spelled out by many, including this author. So when Office Depot and OfficeMax announced –...

Be Remarkable

Seth Godin is sort of a czar in the world of marketing. What I like about his approach is his ability to be forward-thinking yet grounded in the 'here and now'. I had an opportunity to hear him speak two years ago and he said something that has stuck...

Big Read