Name change for NPD
Point-of-sale research firm The NPD Group now has a new name following last year’s merger with IRI.
The businesses have unveiled a combined company name and brand identity, Circana, which describes itself as “the leading...
HP joins Two Sides
Paper advocacy initiative Two Sides has been boosted by the news that print giant HP Inc has become its latest member.
The organisation said its partnership with HP would help it (Two Sides) “communicate the...