Advertorial: How to reach the top
OPI: Top-selling brand is a bold claim. How do you back this up?Paul LeBlanc: We start with data from market research company The NPD Group, which is a leader in syndicated tracking services across...
Vendor Profile: Rationalise to optimise
One of the world’s best-known brands, HP, has long been recognised for its focus on innovation. In fact, the company was founded nearly 80 years ago in a place in California, US, that would...