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Event Review: CORE Live 2017

Essendant’s biennial CORE Live event, held last month in Las Vegas, did not disappoint in terms of content and announcements. A new brand tagline of ‘Powering Possibilities’ was unveiled by CEO Bob Aiken as...

How To… Social selling demystified

Let’s set the scene. Originally understood as 2.0 forums or enhanced address books, social networks have blossomed into media or even metamedia. Their aim is to attract content – and lots of it. They...

Vendor Profile: Inspiring communication

Visual communications (viscom) leader Bi-silque is busy securing its future for both the company and its resellers through a strategy of product innovation, category and customer expansion, and digital transformation. Its laser-like focus is now...

Spotlight: CEP Office Solutions

CEP Office Solutions is well known for its range of desktop accessories, but it has recently found success in other OP categories, including breakroom, lighting and technology products. The man behind the company’s transformation,...

The double-edged sword of outsourcing sales

A firm staple of the North American office products landscape, manufacturer rep groups have evolved enormously over the years, so much so that their definition is often changed to the more comprehensive term of sales...

Adding to the value chain

OPI: What do you believe is the overall value of a manufacturer rep group in today’s business products industry? Kevin Schoen: Manufacturer rep groups have many services that they offer, but it’s important to realise...

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