Tuesday, 23 April, 2024
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Staples going for mobile velocity

Staples officially opened its new e-commerce and m-commerce innovation centre – known as Velocity Lab – in December. The opening marks an interesting move by the office supplies giant into an R&D area that has...

Category analysis: Writing instruments

It's not difficult to understand that without the invention of the humble writing instrument the world would have been a poorer place.Can you imagine the cultural and historical gaps existing had we never been...

Category analysis: Arts and crafts

Last summer OPI provided an introduction to arts and crafts (see 'A crafty growth category' in #221), which focused on mass market resellers of these products. Six months later we take a look at...

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