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Analysis

Staples going for mobile velocity

Staples officially opened its new e-commerce and m-commerce innovation centre – known as Velocity Lab – in December. The opening marks an interesting move by the office supplies giant into an R&D area that has...

Category analysis: Writing instruments

It's not difficult to understand that without the invention of the humble writing instrument the world would have been a poorer place.Can you imagine the cultural and historical gaps existing had we never been...

Category analysis: Arts and crafts

Last summer OPI provided an introduction to arts and crafts (see 'A crafty growth category' in #221), which focused on mass market resellers of these products. Six months later we take a look at...

Big Read

Combating global counterfeiters with HP’s Glenn Jones

OPI Talk finds out about HP Inc’s efforts to root out counterfeiting in the imaging supplies channel. Counterfeiting is big business and fake inkjet and...