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Analysis

    Analysis

    Category analysis: Arts and crafts

    Editor -
    Last summer OPI provided an introduction to arts and crafts (see 'A crafty growth category' in #221), which focused on mass market resellers of these products. Six months later we take a look at...
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    Lyreco: Filling in the white spot

    Andy Braithwaite -
    Global contract stationer Lyreco has announced three new strategic partnerships in the last few weeks in India, Turkey and the Baltic states. Coming after earlier 2012 agreements in Russia, Brazil, Romania and Argentina, the reseller...
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    Buffetti pursuing brand strategy

    Andy Braithwaite -
    Private brand ratios of up to 35% are not uncommon at the big box office suppliers, but Italian retail franchise Buffetti is developing a concept with a staggering 90% of own-brand products in its stores. The...
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