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Analysis

Category analysis: Writing instruments

The news from North America during 2011’s back-to-school season was not good. Manufacturers and retailers were hit by soft sales, which inevitably affected the writing instruments category. Meanwhile, in the UK the market witnessed a...

Category analysis: Ergonomics

A recent article in Vanity Fair magazine criticised the stagnant state of design practices in America. According to designer Kurt Andersen, who penned the provocative piece, everything from buildings to cars are at a creative...

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