This episode of OPI Talk takes us to the state of California, where we speak to Steve Danziger, the founder and CEO of AAA Business Supplies and Interiors, one of the US’s most successful business products dealers.
Steve tells us about the impact that COVID-19 has had on his main customer base located in the San Francisco Bay area of California and how AAA had to come up with new solutions to market more effectively to its clients.
Then, as people start to return to the office, likely in some kind of hybrid model, what does this mean for AAA and other resellers in the independent dealer channel? And what are some of the things Steve is looking at doing in order to stay relevant in this ‘new normal’?
Click on the play button below to listen to the interview.