In this episode of OPI Talk, OPI News Editor Andy Braithwaite catches up with two executives from Staples’ US Retail operations: Amy Lang, SVP Strategy & Insights, and Brian Coupland, SVP Retail Merchandising.
Staples has approximately 1,000 outlets in the US and recently announced it was evolving its brand to Staples Connect, with a tagline of The Working and Learning Store.
Topics discussed in this podcast include: how Staples stores had to evolve during the COVID-19 pandemic; bringing new and innovative products quickly to market; the changing role of retail; the rebranding to Staples Connect; and the importance of an omnichannel proposition.
