Podcast: Category opportunities with NPD’s Leen Nsouli

How did the pandemic impact the office supplies retail channel in 2020, and what are the opportunities for resellers in 2021?

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How did the pandemic impact the office supplies retail channel in 2020, and what are the opportunities for resellers in 2021?

In this episode of OPI Talk, Leen Nsouli, Industry Analyst for The NPD Group’s Office Supplies division, discusses the results of the firm’s research into the retail channel in 2020.

She also looks ahead to opportunities for the 2021 back-to-school season and highlights other market trends that office products resellers ought to be focusing on.