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An Introduction To The Indian OP Market
A market study By MWA,
in association with OP Resource.
India - the world’s largest democracy, with 34,000 years of history and a dazzling, diverse culture - is changing fast.
With its population, employment and GDP booming - even during the current economic downturn - India provides a liberal, attractive and investor-friendly investment climate.
While modern ‘organised’ retailing accounts for only 5% of all retailing in India, it has been growing by nearly 30% a year since 2000. New modern shopping malls are springing up all over the country: 500 are expected to be built in India by 2010 from a near-zero base in 2000.
Rising urbanisation, per capita incomes and service-based employment have also boosted India’s nascent office products (OP) market and brought it to the attention of global OP brands and resellers, not just as a source of product, but as a large and rapidly-growing user market. The opportunities seem to be almost limitless.
But with the market changing so rapidly, with thousands of manufacturers already in situ, and with a vast ’unorganised’ localised distribution network in place and still accounting for c90% of all OP distribution, where should Western OP companies start in order to benefit from this unique opportunity?
An Introduction To The Indian OP Market is designed to be an affordable range-finding introductory guide to this dynamic market for Western OP vendors and distributors, detailing:
- Market drivers
- Market value
- Growth prospects
- OP end-user behaviour
- OP distribution channels
- Trends In distribution
- Identities of key distributors
- Profiles of key distributors
- Market demand trends in, and the identities of key manufacturers of:
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- Envelopes
- Books & pads
- Cut office paper
- Writing instruments
- Filing supplies
- Profiles of 44 key product manufacturers
This 60 page resource book, researched by global OP research specialists Martin Wilde Associates Ltd (MWA) and published in association with professional services firm OP Resource, was compiled from interviews with major Indian manufacturers and distributors, as well as from discussions with Western OP producers with practical experience of successfully entering the Indian OP industry. As such it provides the perfect balance of informed local industry knowledge, and first hand Western supplier experience, of this dynamic market.
Available now, and priced at only US$950, €690 or £590, An Introduction To The Indian OP Market is the ideal resource book for Western companies contemplating entry into this fast-moving - and enormous - user market.
This small investment in key data could save your organisation a great deal!
For an overview of the Report Contents, please click here
To place an order your copy of An Introduction To The Indian OP Market please click here
