Becks inks Sharpie deal
07 March 2008
England soccer star David Beckham has signed a two-year marketing deal with Newell Rubbermaid’s Sharpie markers.
Beckham will become Sharpie’s global ambassador in a fully integrated marketing campaign that rolls out initially in the US in March.
"Like the Sharpie brand, David embodies individuality and creative expression," said Sharpie global business unit president Howard Heckes. "He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colours, variety and almost limitless uses of the product."
Heckes says the deal will feature Beckham in a global marketing campaign in key regions around the world, including North America, Latin America, Europe and Asia Pacific.
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