Keywords: MWA, OPI, Martin Wilde Associates

Consumer Research

  • White Paper
  • 2 March 2012

Lightly Boiling the Frog

In the summer of 2012 Martin Wilde Associates (MWA), together with OPI, published "Boiling The Frog", a ground-breaking OP market research survey, which looked to gain an insight into the needs, attitudes and behaviour of young office workers in comparison with their older colleagues.

Boiling The Frog: The OP Industry's Guide To Young Office Workers

This summer an exciting new research study which will be published by OPI in association with leading office products market research firm Martin Wilde Associates (MWA).

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