Keywords: Fiskars cut+more scissors knife multitool hand tools

Fiskars Cuts+More Scissors

North American Office Products Awards 2011
Best Product – Core Office Products

Winner: Fiskars Brands with Cuts+More Scissors

When designing the product Fiskars wanted to meet everyday needs. Consumer research found that general-purpose scissors are the most used tool by end-users, followed closely by the general-purpose knife. The company decided to combine these elements and developed a multipurpose tool that’s functional. In terms of branding, the one orange-handled, stainless steel blade is a reference to Fiskars’ heritage.

In short, the judges believed that Fiskars is an excellent example of a company taking a core office product and really improving it through innovation. They were extremely impressed by the product’s simplicity, coupled with its versatility, which were demonstrated in the excellent product video.