Personal View
01 May 2008
Simon Drakeford, Euroffice. When I told my business associates that I was leaving the mobile telecommunications industry after ten years to go and sell office products I got a mixed reaction. In reality, not a lot of that reaction was based on a great deal of knowledge and I admit to not knowing myself much about the industry I was joining. At first glance, the sector I was leaving and the one I was joining looked very different. As time passes, I am not so sure. About six years ago, the stellar growth in the mobile phone industry began to slow down. Penetration was very high and the market was saturated, and so began the inevitable squeeze on margin to sustain revenue....
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